The Sentiment Analysis Symposium program for Tuesday, May 8, 2012 is outlined in the agenda that follows. (Another page covers the May 7 Practical Sentiment Analysis tutorial.)

Monday afternoon, May 7
2:00 pm-5:30 pm
(optional, separate registration fee)
Bing Liu, University of Illinois at Chicago
Monday evening, May 7
5:45 pm-7:00 pm
Drinks on us
... for symposium attendees & friends, at the Opia bar at 57th & Lexington
Tuesday morning, May 8
8:00 am-8:30 am
Registration & Coffee
Morning Session -- Tuesday, May 8
8:30 am-8:40 am
Chair's Welcome: The Sentiment Spectrum
Seth Grimes, Alta Plana Corporation
8:40 am-9:20 am
Keynote: Sentiment, Subjectivity, and Sense
Jan Wiebe, University of Pittsburgh
9:20 am-9:50 am
Tween Pants Cut Too Low!! (or, Combine Survey Research & Social Monitoring to Discover the Unknown)
(mouseover here for description)
Carol Haney, Toluna
9:50 am-10:20 am
Forecasting Financial Market Response from News and Social Media Sentiment
(mouseover here for description)
Richard W. Brown, Thomson Reuters
10:20 am-10:40 am Break
10:40 am-11:10 am
Emotional Versus Rational in Customer Decision Making
(mouseover here for description)
Chris Frank, American Express, and Paul Magnone, Openet Telecom
11:10 am-11:40 am
A Multi-Channel Proposition: Customer Sentiment and (Much) More
(mouseover here for description)
Banafsheh Ghassemi, American Red Cross
11:40 am-11:50 am
How does that make you feel? Sentiment analysis in 2012
11:50 am-12 noon
Real Time Intelligence Solutions
Srini Bharadwaj, RAGE Frameworks
12 noon-12:20 pm
Lightning Talks (round 1)
  • Political Sentiment Analysis, Dr. Stuart W. Shulman, Texifter
  • Data-driven Sentiment Analysis of Financial News, Matt Sommer, MarketChorus Inc.
  • Citi's Credit Sentiment Monitor, Ron Papka, Citigroup Global Markets Technology
12:20 pm-12:30 pm
Using Social Media Analytics Technology to Turn Measurable Social Insights Into Business Results
(mouseover here for description)
Wayne St. Amand, Crimson Hexagon
Lunch & Networking
12:30 pm-1:30 pm Lunch & Networking
Afternoon Session
1:30 pm-2:00 pm
Market Research Beyond Sentiment: Differentiating the Engaged and Pleased
(mouseover here for description)
Andera Gadeib, CEO, Dialego AG
2:00 pm-2:15 pm
Lightning Talks (round 2)
2:15 pm-3:00 pm
Presentations & Panel: User Perspectives
Moderator: Israel Mirsky, Porter Novelli
  • How the Media Uses Sentiment Analysis: A Perspective from the Wall Street Journal
    Ryan Sager, the Wall Street Journal
  • Capturing Sentiment via Customer Intelligence
    (mouseover here for description)
    Sobhan Hota, Fidelity Investments
  • "How Can I Listen If I'm Talking?": The Power Of Social Media Listening
    (mouseover here for description)
    Frank Cotignola, Kraft Foods
3:00 pm-3:15 pm
Sentiment in real world data, a collection of examples
Jeff Catlin, Lexalytics

The Social Cocktail: Mixing the Social Data That's Right for Your Business
Seth McGuire, Gnip
3:15 pm-3:35 pm Break
3:35 pm-4:05 pm
Perspectives: Crowdsourcing Times 3
  • Human, Hand-Crafted Brand Sentiment: Crowdsourcing for Quality Data Management
    (mouseover here for description)
    Max Yankelevich, CrowdControl Software
  • Using the Crowd to Tell You What Customers Are Thinking
    (mouseover here for description)
    Zack Kass, CrowdFlower
  • Training the Cloud with the Crowd
    (mouseover here for description)
    Kevin Cocco,
4:05 pm-4:35 pm
Unsupervised Learning: Insight in Business News, Medical Forums, and Public Filings
(mouseover here for description)
Ronen Feldman, Hebrew University and Digital Trowel
4:35 pm-5:15 pm
Panel: Innovators & Innovation
(mouseover here for description)
Moderator: Carol Rozwell, Gartner
Leslie Barrett, The Ladders
Bing Liu, University of Illinois at Chicago
Romi Mahajan, Metavana
5:15 pm-6:30 pm Networking Reception

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